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Expressions you’ll hear in Britain and Ireland — distinctly British usage first, then widespread staples.

cheesemongers

Once a popular name for the First Lifeguards. Until the Peninsular War the First Lifeguards, from their almost exclusive service at home, were nicknamed CHEESEMONGERS. This term then fell into desuetude; but at Waterloo the commanding officer of the regiment had not forgotten it, and when leading his men to the charge, called out, "Come on, you damned CHEESEMONGERS!" an invitation complied with so readily, that the title was restored, with the difference that it was no longer a word of reproach.

English Slang Historical Distinctive here