Sponsored Programme
Preserved but no longer current.
A wireless programme which is sponsored, i.e. chosen and paid for, by a commercial company, which utilizes a few moments at the beginning and the end of the programme for advertising its own product.
Era: ca. 1898 (Victorian)
Sources & notes
Reproduced from Brewer’s Dictionary of Phrase and Fable (1898 edition, public domain; archive.org, retrieved 2026-07-31; OCR text, minor errors possible). Reflects the scholarship and attitudes of its era.
Common questions
What does “Sponsored Programme” mean?
A wireless programme which is sponsored, i.e. chosen and paid for, by a commercial company, which utilizes a few moments at the beginning and the end of the programme for advertising its own product.
Is “Sponsored Programme” formal or informal?
No register label has been reviewed yet — treat it as neutral and check the usage notes above.