sex sells

In real, traceable use. Part of the curated seed collection; community review is coming.

Meaning · English

The use of sex appeal is a successful marketing tactic.

Nghĩa · Tiếng Việt

Sự hấp dẫn về tình dục là một chiến thuật tiếp thị thành công

Machine-translated — suggest a fix

Where it’s used: Used American English

Examples

Victoria's Secret, the American retailer that once parlayed a “sex sells” strategy into a $7bn-revenue-empire of underwear, is heading back to TV screens.

Usage example from English Wiktionary (CC BY-SA 4.0, retrieved 2026-07-30)

Sources & notes

Adapted from English Wiktionary (CC BY-SA 4.0, retrieved 2026-07-30 via kaikki.org).

Common questions

What does “sex sells” mean?

The use of sex appeal is a successful marketing tactic.

Is “sex sells” formal or informal?

No register label has been reviewed yet — treat it as neutral and check the usage notes above.