rage bait
In real, traceable use. Part of the curated seed collection; community review is coming.
Also seen as: ragebait
Content engineered to infuriate — posts, takes or headlines built to provoke anger because outrage drives clicks, comments and shares; engagement farming’s meanest tool.
Register: informalEra: ~2010s – present
Examples
Editorial example (batch 057)
Sources & notes
Found via hieuchua.com/define/Ragebait (retrieved 2026-08-10; meaning reference only, definition original). Established English internet slang (Oxford Word of the Year 2024 shortlist; documented by Know Your Meme and major dictionaries).
Common questions
What does “rage bait” mean?
Content engineered to infuriate — posts, takes or headlines built to provoke anger because outrage drives clicks, comments and shares; engagement farming’s meanest tool.
Is “rage bait” formal or informal?
rage bait is generally informal.