new wine in an old bottle
Proposed by a contributor, not yet supported by evidence.
Meaning · English
A new idea presented in a traditional or familiar way
Nghĩa · Tiếng Việt
một ý tưởng mới được trình bày theo cách truyền thống
Machine-translated — suggest a fix
Literally: new wine contained in an old bottle
Where it’s used:
Used
Widespread English
Examples
The company's new marketing strategy is just new wine in an old bottle
AI-drafted example auto-approved by rule (illustrative, not a corpus attestation)
Sources & notes
Listed in Wiktionary’s “English idioms” category (retrieved 2026-07-29); definition pending editorial review. Definition drafted by AI (@cf/meta/llama-3.3-70b-instruct-fp8-fast) and auto-approved by rule on 2026-07-31; pending editor spot-check.
Common questions
What does “new wine in an old bottle” mean?
A new idea presented in a traditional or familiar way Literally: new wine contained in an old bottle
Is “new wine in an old bottle” formal or informal?
No register label has been reviewed yet — treat it as neutral and check the usage notes above.