nepo baby
In real, traceable use. Part of the curated seed collection; community review is coming.
Meaning · English
A colloquial term short for "nepotism baby". Used to describe a celebrity, influencer, or media professional whose career success is perceived to be heavily aided by their famous or wealthy parents.
Register: informalEra: 2020s
Where it’s used:
Used
American English
• Gen Z / internet register
Sources & notes
Adapted from Wikipedia “Glossary of 2020s slang” (CC BY-SA 4.0, retrieved 2026-07-30). US Gen Z / internet usage.
Common questions
What does “nepo baby” mean?
A colloquial term short for "nepotism baby". Used to describe a celebrity, influencer, or media professional whose career success is perceived to be heavily aided by their famous or wealthy parents.
Is “nepo baby” formal or informal?
nepo baby is generally informal.