link juice
In real, traceable use. Part of the curated seed collection; community review is coming.
Meaning · English
The implicit recommendation given to a website (and noted by search engine crawlers) when it is linked to; the focus of search engine optimization.
Register: Internet, slang
Where it’s used:
Used
American English
Examples
A brief aside about hoarding PageRank: many people have taken this to an extreme and built sites where they refused to link out to other quality websites, because they feared losing visitors and link juice. Ignore this idea!
Usage example from English Wiktionary (CC BY-SA 4.0, retrieved 2026-07-30)
Sources & notes
Adapted from English Wiktionary (CC BY-SA 4.0, retrieved 2026-07-30 via kaikki.org).
Common questions
What does “link juice” mean?
The implicit recommendation given to a website (and noted by search engine crawlers) when it is linked to; the focus of search engine optimization.
Is “link juice” formal or informal?
link juice is generally Internet, slang.