it's the thought that counts
In real, traceable use. Part of the curated seed collection; community review is coming.
Meaning · English
When giving someone a present or doing a favour for someone, the kindness behind the act is more important than any other consideration.
Where it’s used:
Used
American English
Examples
I know the gift he gave you for your wedding is not worth much, but I hope you'll understand it's the thought that counts.
Usage example from English Wiktionary (CC BY-SA 4.0, retrieved 2026-07-30)
Sources & notes
Adapted from English Wiktionary (CC BY-SA 4.0, retrieved 2026-07-30 via kaikki.org).
Common questions
What does “it's the thought that counts” mean?
When giving someone a present or doing a favour for someone, the kindness behind the act is more important than any other consideration.
Is “it's the thought that counts” formal or informal?
No register label has been reviewed yet — treat it as neutral and check the usage notes above.