goodwill
Proposed by a contributor, not yet supported by evidence.
Also seen as: goodwills · goodwilling · goodwilled
Sense 1
A favorably disposed attitude toward someone or something.
Noun
Sources & notes
Adapted from English Wiktionary (CC BY-SA 4.0, retrieved 2026-08-01 via kaikki.org).
Sense 2
The value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.
Noun
Sources & notes
Adapted from English Wiktionary (CC BY-SA 4.0, retrieved 2026-08-01 via kaikki.org).
Sense 3
To voluntarily provide or cover some or all of the cost of (something) to maintain goodwill.
Verb
Examples
Usage example from English Wiktionary (CC BY-SA 4.0, retrieved 2026-08-01)
Sources & notes
Adapted from English Wiktionary (CC BY-SA 4.0, retrieved 2026-08-01 via kaikki.org).
Common questions
What does “goodwill” mean?
A favorably disposed attitude toward someone or something.
Is “goodwill” formal or informal?
No register label has been reviewed yet — treat it as neutral and check the usage notes above.