get woke, go broke
In real, traceable use. Part of the curated seed collection; community review is coming.
Meaning · English
Businesses that focus on social activism to align themselves with social justice are liable to lose customers.
Register: informal
Where it’s used:
Used
American English
Examples
According to Ringo, the convention then pushed its conservative members out of its planning committee, attendance dropped over years, and it’s now defunct. “Get woke, go broke,” he says of any organization who bows to SJW pressure.
Usage example from English Wiktionary (CC BY-SA 4.0, retrieved 2026-07-30)
Sources & notes
Adapted from English Wiktionary (CC BY-SA 4.0, retrieved 2026-07-30 via kaikki.org).
Common questions
What does “get woke, go broke” mean?
Businesses that focus on social activism to align themselves with social justice are liable to lose customers.
Is “get woke, go broke” formal or informal?
get woke, go broke is generally informal.