English · Slang Attested

broification

In real, traceable use. Part of the curated seed collection; community review is coming.

Meaning · English

The process of someone or something becoming aligned with bro culture.

Where it’s used: Used American English

Examples

Printing ancient battle cries on Italian cotton may be an innocuous flex, but it’s part of a transformation that has quietly remade [Mark] Zuckerberg’s public image, attracting the same generation of start-up guys who once idolized Elon Musk. [see title]

Usage example from English Wiktionary (CC BY-SA 4.0, retrieved 2026-07-30)

Sources & notes

Adapted from English Wiktionary (CC BY-SA 4.0, retrieved 2026-07-30 via kaikki.org).

Common questions

What does “broification” mean?

The process of someone or something becoming aligned with bro culture.

Is “broification” formal or informal?

broification is generally slang.

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