English · Slang Attested

aura

In real, traceable use. Part of the curated seed collection; community review is coming.

Meaning · English

An individual's current reputation or charisma. Cultivating aura is known as aura farming.

Where it’s used: Used American English • Gen Z / internet register

Sources & notes

Adapted from Wikipedia “Glossary of 2020s slang” (CC BY-SA 4.0, retrieved 2026-07-30). US Gen Z / internet usage.

Common questions

What does “aura” mean?

An individual's current reputation or charisma. Cultivating aura is known as aura farming.

Is “aura” formal or informal?

aura is generally informal.

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